WEST CONTRA COSTA UNIFIED SCHOOL DISTRICT
COORDINATOR, ELECTRONIC COMMUNICATIONS
PRIMARY FUNCTIONS:
Perform independent, specialized technical duties requiring independent judgment and analysis related to the creation and maintenance of the district’s official website, social media platforms, and electronic communications; support school sites and departments in creating web content and publishing web data; provide professional and technical support, assistance and guidance to district and school site staff in communication matters; support marketing, special events, services, programs and other district or assigned community related activities; and performs other related duties as assigned.
MAJOR DUTIES AND RESPONSIBILITIES:
- Performs independent, specialized technical duties requiring independent judgment and analysis related to the development, design, programming, testing, implementation, and maintenance of the district’s website.
- Manages all content on district website utilizing content management systems and Hyper Text Markup Language (HTML) programming, and oversight of content accuracy and relevance.
- Creates, edits, and produces text, graphics, animation, audio, and video files for use in a variety of formats.
- Edits and manages district social networking accounts, including the creation of content and the broadening of audience.
- Trains identified content owners in the use of web conversion tools and applications.
- Assigns security access to site webmasters and pagemasters as needed.
- Maintains regular contact with district sites/departments contacts to advise and train on developing web-based applications and programs.
- Assists with the development, dissemination and observance or adherence to standards for publishing on the district’s web sites.
- Monitors website users on the system and analyzes a variety of data to evaluate user trends and recommend modifications to provide ongoing improvement of the district’s web site.
- Participates in a variety of work groups, committees, and task forces to design, develop, and implement web-based applications to communicate the district’s programs, objectives, vision, mission, and guiding principles.
- Explains complex concepts and Internet-related matters clearly and simply to a wide variety of users requesting content published in Web format, which includes troubleshooting, analyzing and solving web page problems.
- Manages, creates and distributes regular email newsletter to district stakeholders.
- Establishes positive relationships with district personnel, other departments, vendors, representatives from external organizations, the general public, and others, which includes responding to phone calls, emails, letters, and other communications.
- Assists in other Communications Department tasks, such as writing press releases, taking photographs, recording video, coordinating media events, and creating marketing/promotional materials as assigned.
- Attends training workshops and professional development as directed.
- Other duties as assigned.
QUALIFICATIONS:
Knowledge of:
- Principles and practices of public relations.
- Methods and techniques of writing, editing, designing and publishing.
- Practices, procedures, resources, and applications on the Internet.
- Current webpage software applications, programming languages and tools (HTML, CSS, Java, etc.)
- Hypertext Transfer Protocol (HTTP) concepts and technologies.
- Troubleshooting strategies for PC and MAC platforms and various Internet browsers and versions.
- Windows and MAC operating environments.
- Microsoft Office Suite (Excel, Word, Publisher, PowerPoint, Outlook, etc.), Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, etc.), and other software and applications used for publishing electronic and print media.
- Accepted design concepts, Internet protocol, Graphical User Interface and other standards.
- Graphics creation and manipulation tools.
- Operation of a computer, related hardware and software and standard office equipment.
- Effective techniques of supervision, training, coaching, conflict resolution and motivation of employees.
- Public speaking and instructional techniques.
- Modern business practices and district authorized software to complete duties, tasks and responsibilities.
- Clear and effective oral and written communication skills for all types of audiences.
- School and district policies, rules and regulations.
- Interpersonal skills including tact, patience and courtesy.
Ability to:
- Design and implement user-friendly and creative web pages.
- Design and develop professional quality graphics for use on district websites and printed publications.
- Train users on web-based applications, concepts, and techniques.
- Troubleshoot, analyze and solve web page problems.
- Perform responsible analysis without supervision.
- Operate a computer, related hardware/software and standard office equipment.
- Establish and maintain cooperative and effective working relationships with others.
- Work independently on assignments and meet schedules and timelines.
- Supervise and direct the work of others.
- Understand and carry out verbal and written directions.
- Read, write and speak English with sufficient comprehension to perform duties accurately and competently.
- Work non-traditional and/or extended hours.
EDUCATION AND EXPERIENCE:
Education:
- Bachelor’s Degree from an accredited college or university in Communications, Marketing, Graphic Design, Computer Science or a closely related field.
Experience:
- Three (3) years of experience, preferred, in web design, public relations, journalism, or closely related field that performs a majority of the duties and responsibilities outlined above, including creating/maintaining a website using web development tools.
- Demonstrated experience may be substituted for the Bachelor’s degree on a year for year basis (up to four years).
Licenses or Certificates Needed:
- Possession of a valid California Driver’s License. Candidates must provide (and maintain) official motor vehicle driving record and proof of compliance with district safe driving standards.
PHYSICAL EFFORT / WORK ENVIRONMENT:
Environment:
- Primarily indoor office setting with phones, computer work, customer contact, drop-ins and other communications, with some outdoor exposure.
Physical Abilities:
Employees in this position must have/be able to:
- Observe safe lifting and carrying practices.
- Walk, climb, stand, stoop, lift and carry sufficient to perform tasks.
- Hear and understand speech at normal levels and on the telephone with/without assistive devices.
- See, hear and speak with/without assistive devices sufficient to communicate effectively with others.
- Reach overhead, above the shoulders and horizontally; grasp.
- Sit for extended periods of time with intermittent walking.
- Dexterity of hands and fingers to use keyboard and office equipment.
- Drive and travel to various work and school sites.
SALARY:
Schedule: SSA Schedule 4B
Salary Range: Range 44
Approved by the Human Resources Department
Approved by the Board of Education July 23, 2014.
Job Type: Full-time
Pay: $86,972.00 - $105,900.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Experience:
- Web Design: 3 years (Required)
License/Certification:
- Driver's License (Required)
Work Location: In person