WEST CONTRA COSTA UNIFIED SCHOOL DISTRICT

COORDINATOR, ELECTRONIC COMMUNICATIONS

PRIMARY FUNCTIONS:

Perform independent, specialized technical duties requiring independent judgment and analysis related to the creation and maintenance of the district’s official website, social media platforms, and electronic communications; support school sites and departments in creating web content and publishing web data; provide professional and technical support, assistance and guidance to district and school site staff in communication matters; support marketing, special events, services, programs and other district or assigned community related activities; and performs other related duties as assigned.

MAJOR DUTIES AND RESPONSIBILITIES:

Performs independent, specialized technical duties requiring independent judgment and analysis related to the development, design, programming, testing, implementation, and maintenance of the district’s website.

Manages all content on district website utilizing content management systems and Hyper Text Markup Language (HTML) programming, and oversight of content accuracy and relevance.

Creates, edits, and produces text, graphics, animation, audio, and video files for use in a variety of formats.

Edits and manages district social networking accounts, including the creation of content and the broadening of audience.

Trains identified content owners in the use of web conversion tools and applications.

Assigns security access to site webmasters and pagemasters as needed.

Maintains regular contact with district sites/departments contacts to advise and train on developing web-based applications and programs.

Assists with the development, dissemination and observance or adherence to standards for publishing on the district’s web sites.

Monitors website users on the system and analyzes a variety of data to evaluate user trends and recommend modifications to provide ongoing improvement of the district’s web site.

Participates in a variety of work groups, committees, and task forces to design, develop, and implement web-based applications to communicate the district’s programs, objectives, vision, mission, and guiding principles.

Explains complex concepts and Internet-related matters clearly and simply to a wide variety of users requesting content published in Web format, which includes troubleshooting, analyzing and solving web page problems.

Manages, creates and distributes regular email newsletter to district stakeholders.

Establishes positive relationships with district personnel, other departments, vendors, representatives from external organizations, the general public, and others, which includes responding to phone calls, emails, letters, and other communications.

Assists in other Communications Department tasks, such as writing press releases, taking photographs, recording video, coordinating media events, and creating marketing/promotional materials as assigned.

Attends training workshops and professional development as directed.

Other duties as assigned.

QUALIFICATIONS:

Knowledge of:

Principles and practices of public relations.

Methods and techniques of writing, editing, designing and publishing.

Practices, procedures, resources, and applications on the Internet.

Current webpage software applications, programming languages and tools (HTML, CSS, Java, etc.)

Hypertext Transfer Protocol (HTTP) concepts and technologies.

Troubleshooting strategies for PC and MAC platforms and various Internet browsers and versions.

Windows and MAC operating environments.

Microsoft Office Suite (Excel, Word, Publisher, PowerPoint, Outlook, etc.), Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, etc.), and other software and applications used for publishing electronic and print media.

Accepted design concepts, Internet protocol, Graphical User Interface and other standards.

Graphics creation and manipulation tools.

Operation of a computer, related hardware and software and standard office equipment.

Effective techniques of supervision, training, coaching, conflict resolution and motivation of employees.

Public speaking and instructional techniques.

Modern business practices and district authorized software to complete duties, tasks and responsibilities.

Clear and effective oral and written communication skills for all types of audiences.

School and district policies, rules and regulations.

Interpersonal skills including tact, patience and courtesy.

Ability to:

Design and implement user-friendly and creative web pages.

Design and develop professional quality graphics for use on district websites and printed publications.

Train users on web-based applications, concepts, and techniques.

Troubleshoot, analyze and solve web page problems.

Perform responsible analysis without supervision.

Operate a computer, related hardware/software and standard office equipment.

Establish and maintain cooperative and effective working relationships with others.

Work independently on assignments and meet schedules and timelines.

Supervise and direct the work of others.

Understand and carry out verbal and written directions.

Read, write and speak English with sufficient comprehension to perform duties accurately and competently.

Work non-traditional and/or extended hours.

EDUCATION AND EXPERIENCE:

Education:

Bachelor’s Degree from an accredited college or university in Communications, Marketing, Graphic Design, Computer Science or a closely related field.

Experience:

Three (3) years of experience, preferred, in web design, public relations, journalism, or closely related field that performs a majority of the duties and responsibilities outlined above, including creating/maintaining a website using web development tools.

Demonstrated experience may be substituted for the Bachelor’s degree on a year for year basis (up to four years).

Licenses or Certificates Needed:

Possession of a valid California Driver’s License. Candidates must provide (and maintain) official motor vehicle driving record and proof of compliance with district safe driving standards.

PHYSICAL EFFORT / WORK ENVIRONMENT:

Environment:

Primarily indoor office setting with phones, computer work, customer contact, drop-ins and other communications, with some outdoor exposure.

Physical Abilities:

Employees in this position must have/be able to:

Observe safe lifting and carrying practices.

Walk, climb, stand, stoop, lift and carry sufficient to perform tasks.

Hear and understand speech at normal levels and on the telephone with/without assistive devices.

See, hear and speak with/without assistive devices sufficient to communicate effectively with others.

Bend at the waist.

Reach overhead, above the shoulders and horizontally; grasp.

Sit for extended periods of time with intermittent walking.

Dexterity of hands and fingers to use keyboard and office equipment.

Drive and travel to various work and school sites.

Lift up to 40 pounds.

SALARY:

Schedule: SSA Schedule 4B

Salary Range: Range 44

Approved by the Human Resources Department

Approved by the Board of Education July 23, 2014.

Job Type: Full-time

Pay: $86,972.00 - $105,900.00 per year

Benefits:

Dental insurance
Health insurance
Paid time off
Retirement plan
Vision insurance

Schedule:

Day shift
Monday to Friday

Experience:

Web Design: 3 years (Required)

License/Certification:

Driver's License (Required)

Work Location: In person

West Contra Costa School District

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