Marketing Manager

Objective:

Under the general direction of the Sales Manager, the Marketing Manager is responsible for executing a strategic digital marketing program. Your role is to understand the Company’s goals and objectives, collaborate on an overall plan, recommend strategies and provide budget guidance.

Responsibilities:

Manage the day-to-day strategic conception and execution of digital marketing programs, including search engine marketing, social media, PPC campaigns, SEO strategies, content, nurture, and email marketing
Establish KPIs (Key Performance Indicator), measure results, and collaborate on a digital marketing strategy and media mix
Analyze trends to promote data-driven decision making and identify potential opportunities for improvement
Recommend budgets and conduct monthly/quarterly strategy sessions with the Director of Sales and President
Stay aware of industry trends and developments as well as the latest and greatest in digital trends and technology
Assist with coordinating and executing marketing communications and presentation materials, including brochures and newsletters
Providing graphic design projects and or coordinating with an outsourced designer for desired end result

· Update and manage website accuracy. Work with an outsourced company in updating the website

· Provide consistent and strong support to all Keystone Group teams

· Attend regular office and department meetings

· Complete special projects as assigned by Sales Manager and or President

· Follow all of Keystone’s Core Values

o Do the Right Thing

o Lead by Example

o Got Your Back

o Polite Persistence

o No BS

o Be Quick, but Don’t Hurry

Prerequisites For Success:

3+ years experience in digital marketing with homebuilding familiarity a plus
Proven results with planning, execution, and optimization of digital marketing campaigns
Expert understanding of marketing tools including Google Analytics, Tag Manager, Optimize, Search Ads 360, Data Studio, Display & Video 360, SEMrush, and CMS platforms
Experience and understanding of the Adobe Creative Suite
Strong experience with web analytics, developing reports
Strategic and creative thinking focusing on innovative yet measurable solutions
Entrepreneurial with a problem-solving aptitude
Ability to analyze complex issues and develop programs and recommendations to solve challenges
Ability to present information clearly and concisely and respond to questions from internal team including senior executive team
Must be organized and comfortable working on tight deadlines
Ability to work with many different teams, staff levels, and disciplines simultaneously
Ability to work with all personality types and represent the company brand at external functions
Organized and able to prioritize and manage multiple tasks simultaneously
Excellent written and verbal communications, including grammar and spelling
Creative thinking in order to provide new marketing ideas
Ability and availability to participate in networking events, some after hours
Possess creativity
Proficiency in using Microsoft Office Suite (Outlook, Word, PowerPoint, Excel)

Accountability Measurements: See Attached Scorecard

Organizational Relationships:

· Report To: Sales Manager

· Works With: Keystone Homes Management team; Sales Team; Accounting Team;

Purchasing and Estimating Team; Construction Team;

Business Associates and outside vendors and Trade Partners

· Supervises: N/A

· Class: Exempt

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Schedule:

8 hour shift
Monday to Friday

Experience:

Marketing: 3 years (Required)

Ability to Relocate:

Greensboro, NC 27407: Relocate before starting work (Required)

Work Location: In person

Keystone Group, Inc.

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Marketing Manager