About Us

Signa Marketing is an Inbound Marketing Agency headquartered in Downtown Phoenix, Arizona, that helps small and mid-market-sized businesses scale up into the next tier of business growth. Accountability is an extremely important factor that each of our team members and clients hold us to, and we strive to “wow” our clients with our creativity, results, and timeliness. We provide our clients covering a vast spectrum of industries with search engine optimization, paid media strategy & management, website development, UI/UX design, conversion rate optimization, content creation (written and visual), analytics, and digital strategy.

Our Core Values

Communication - To drive powerful collaboration and deep understanding among our partners and team members, cultivating transparency, clarity, and trust.
Partnership - Fosters mutual growth between clients and the Signa Team through unwavering trust, respect, and shared goals, with a strict adherence to the principle that 'we' (the client and Signa) always surpasses 'I'.
Action - From day one, we prioritize client goals, addressing their objectives with unwavering attention and urgency.
Authenticity + Radical Candor - We commit to being genuine and honest in all interactions, embracing transparency and constructive feedback to foster trust and growth.
Empathy - We care about understanding and supporting both clients and team members, creating inclusive relationships that drive innovation and client satisfaction.

The Role

As a highly experienced Paid Media Specialist with a proven track record of delivering business results through paid media channels, you are responsible for leading and creating the development of paid media campaign strategies, managing paid media campaigns, and managing the success of several accounts ranging in different industries.

From creating entire paid media campaign strategies unique to each client to building out campaigns and delegating landing page design and optimizations to the web development team for implementation. You are responsible for completing all campaign performance reporting and reviewing results with each client each month. You are an individual who is excited and obsessed with paid media advertising and stays up-to-date with the latest in the PPC industry; you eat, live, and breathe paid media!

The Task At Hand

Strategizing, building and managing paid media campaigns for paid search and paid social; Google Ads, Bing Ads, Facebook Ads, Instagram Ads, YouTube Ads, and LinkedIn Ads.
Knowledge and expertise to perform both manual and automated bid optimization strategies and understand how to utilize various campaign types and strategies to deliver results for clients.
Conducting thorough keyword research, market research, competitive research, and audience targeting research to build high-performing PPC campaigns.
Experience and ability to Implement and test conversion tracking in Google Tag Manager, Google Analytics, Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
The ability to create and deploy an effective paid media strategy, which includes strategy around landing pages and ad creative (text, graphics, and video).
Ability to write all landing page content and delegate to the Web Development Team for implementation.
Perform rigorous campaign analysis to determine performance, ROI, and optimization opportunities in an effort to ensure that client goals are being met or exceeded.
Completing monthly reporting and being able to speak to performance and progress to clients and team members.
Constant development of finding new paid media strategies to test and implement.

Qualifications

A proven track record of delivering PPC results for agency clients.
5+ years of past agency experience is required (time tracking, working within project management systems).
5+ years of experience strategizing, building, and managing paid search campaigns in Google Ads and Bing Ads.
5+ years of experience strategizing, building, and managing paid social campaigns in Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.
5+ years experience with Google Tag Manager and Google Analytics and setting up conversion tracking.
You excel at developing paid media strategies and executing them to deliver inbound lead generation for service-based businesses and sales for e-commerce businesses.
You are highly detailed, focused, hungry for success, and always willing to learn more.
You carry strong communication skills, both written and verbal.
Candidate must be highly detail-oriented.
You are highly organized, punctual, and have the ability to “over-deliver.”
You have expertise in communicating with clients and stakeholders.
You have a strong passion for PPC, digital marketing, pattern recognition, and data.
You are always looking to dig deeper and find the right strategy.
Strong experience in using PPC industry standard tools.
You thrive in a high-pressure, fast-paced environment and put your skills to the test by working in a team of highly skilled individuals.
You hold yourself accountable and put out your best work every day.
You are a team player and enjoy collaborating with others.
You have a proven record of managing multiple PPC accounts at once.

This is a W2, full-time, remote position.

If you feel like you're the right fit and are obsessed with helping businesses grow their bottom line with PPC how we are, please inquire by providing your resume and examples of your results!

Job Type: Full-time

Benefits:

401(k)
Flexible schedule
Health insurance
Health savings account
Paid time off

Experience level:

5 years

Schedule:

Monday to Friday

Application Question(s):

(*Required to be considered. Applicants with “N/A” responses or that used AI will not be considered) How do you stay up to date with the PPC industry?
(*Required to be considered. Applicants with “N/A” responses or that used AI will not be considered) Have you worked in an agency environment on a team?
(*Required to be considered. Applicants with “N/A” responses or that used AI will not be considered) Do you have experience working within project management systems to manage your tasks? If so, please list the platforms that you personally worked in within an agency environment.
(*Required to be considered. Applicants with “N/A” responses or that used AI will not be considered) Briefly describe your process for planning a paid search campaign.
(*Required to be considered. Applicants with “N/A” responses or that used AI will not be considered) Have you worked in an agency environment on a team that required time tracking?
(*Required to be considered. Applicants with “N/A” responses or that used AI will not be considered) How do you approach bidding strategies when working on a Google Ads paid search campaign?

Experience:

Google Analytics: 5 years (Required)
Facebook Advertising: 5 years (Required)
Google Ads: 5 years (Required)
Bing Ads: 5 years (Required)

Work Location: Remote

Signa Marketing jobs

Paid Media Specialist (PPC Specialist)