Description:

Position Overview:

Under the direction of the President of SyncLync, a Marketing Manager is someone who shows leadership in the development and ongoing implementation of world-class marketing strategies and programs by deploying problem-solving skills, analytical thinking, market research, and process management techniques.

Responsibilities:

Manage the marketing budget:

Work with the President of SyncLync to develop a budget that maximizes ROI for each project.
Manage the established channel budget throughout the fiscal year, ensuring the set target as a % of sales is achieved.

Assist with strategic development:

In partnership with the President, establish a detailed strategic and tactical plan to support and drive the company’s sales goals.
Stay current on new marketing developments/initiatives that are taking place on the periphery of current business practices (e.g. social media, web traffic, etc)
Work closely with the product management and sales teams to understand each business segment’s specific needs and strategies.

Maintain and protect the company’s brand standards:

Keep updated brand standards guides for all owned and licensed brands.
Communicate brand standards with all international subsidiaries.

Work with the sales team to develop collateral to support respective product lines as needed, including:

Promotional catalogs and brochures
Point-of-purchase materials
Training collateral
Tradeshow support
Work with the graphics team to execute best-in-class materials in a timely and cost-effective manner.

Website management

Responsible for the strategic direction of websites.
Responsible for maintaining site content.
Set and execute a plan to maximize sites’ SEO rankings and promotional needs as required.

Develop communication channels:

Maintain strong communication with the sales, brand management, product, and design teams.
Participate and present in key sales presentations as needed.

Tradeshows:

Help manage and coordinate all tradeshows with the sales and product management teams.

Public Relations:

Work with PR Agency of record to develop an annual PR plan.
Develop strategies to drive sales through PR, specifically review publications and websites.
Identify media opportunities; write press releases; and communicate with relevant media and publications.
Increase brand awareness through high ROI initiatives.

Develop and expand the company’s research initiatives:

Establish a local user panel.
Develop research initiatives that support the company’s strategic direction.
Work with industrial design and engineering to maximize research projects and funding.

Supervisory:

Responsible for staffing, terminations, disciplinary actions, training, and developing subordinates.
Responsible for completing adequate performance documentation on time.

Marginal Job Functions:

Other projects as assigned.

Requirements:

Education:

Bachelor’s degree in business, marketing, or related field required or equivalent combination of education and experience.

Experience:

Proven leadership and management abilities with the ability to lead a team required.
Experience in developing and executing marketing strategies required.
Strong oral and written communication skills required.
Outstanding market analysis skills required.
Excellent organizational and computer skills are required.

Other Requirements:

Proficiency in Microsoft Excel and PowerPoint required.
Strong computer skills in all Microsoft Office programs preferred.
Occasional local and domestic travel required.
Valid driver’s license required.

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities.

Some of our outstanding benefits include:

Health & Dental Insurance
Company paid Life Insurance
401(k)
Paid Time Off benefits
Product discounts
Wellness programs

EOE/M/W/Vet/Disability
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Marketing Manager