Job Summary:

Are you passionate about the arts? Join our team at the UW-Madison Division of the Arts as a Social Media Specialist! We're seeking a creative communicator who can manage our social media accounts and generate innovative content, showcasing the vibrant arts scene at UW-Madison. We need someone who is open to experimenting with new marketing strategies and has professional skills in social media management, content creation, and data analytics. As part of the Integrated Marketing and Communications Team, you'll play a vital role in engaging diverse audiences both on campus and beyond, increasing the impact of our programs and promoting all the arts UW-Madison has to offer.

The Division of the Arts is an administrative unit that reports to the Provost's Office. Led by Professor Chris Walker, the Division of the Arts advocates for, connects, and elevates the arts at UW-Madison. We support and promote the missions of the academic arts departments and affiliated partners, foster interdisciplinary collaborations, deepen the student experience, build community engagement, and advocate for inclusion, diversity, equity, and access across the arts.

Learn more about living and working in Madison at
https://artsdivision.wisc.edu/opportunities/employment/

Responsibilities:

Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.

60% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques 20% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
20% Utilizes methods such as photography, graphic design, and/or video editing to create engaging content for social media

Tasks:

Writes, gathers, and creates content for the Division's social media platforms, including Instagram, Facebook, Threads, YouTube, and Twitter/X
Considers inclusion, diversity, equity, and access when developing content for various audiences.
Identifies trending topics on social media and participates as appropriate.
Maintains an editorial calendar for social media communications.
Updates online events calendars as needed.
Evaluates and reports quarterly on social media impact, such as follower growth, reach, engagement, and other metrics, assembles digital marketing reports monthly, and tracks ongoing metrics, advertising, and outreach efforts.
Ensures the appropriate marketing messages are conveyed clearly and delivered properly to identified audience segments.
Copy edits social media communications for clarity, grammar (using The Chicago Manual of Style), spelling, and ADA compliance.
Attends and reports on Division of the Arts events and other campus events for social media content, as assigned.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

Education:

Preferred
Bachelor's Degree
Studies in Communications, Marketing, Digital Media, Communication Arts, Visual Communication, or related fields are a plus.

Qualifications:

REQUIRED

Minimum one year experience executing targeted marketing and communications campaigns via digital channels
Visual content creation skills using video, photography, graphic design, and/or professional or in-app tools
Ability to work both independently and collaboratively on complex projects
Ability to thrive in a deadline-driven environment
Ability to track and analyze data analytics and to create reports
Demonstrated attention to detail and commitment to accuracy

PREFERRED

Experience communicating within established brand standards or developing a brand
Demonstrated record of creating innovative digital media content
Experience using Adobe Photoshop, Illustrator, Fresco, Premiere, or After Effects
Experience capturing photo and video content at live events
Experience editing copy for clarity, grammar, spelling, and ADA compliance
Experience using social media management software such as Sprout Social, or motivation to learn
Experience using WordPress, MailChimp, or Eloqua, or motivation to learn

Work Type:

Full Time: 100%

This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.

Appointment Type, Duration:

Ongoing/Renewable

Salary:

Minimum $45,000 ANNUAL (12 months)
Depending on Qualifications
This position offers a comprehensive benefits package, including generous paid time off, competitively priced insurance plans, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. Learn more at https://hr.wisc.edu/benefits/.

How to Apply:

Click the 'Apply Now' button above to begin. After creating a UW Jobs profile, you will be asked to upload a cover letter and resume highlighting your experience and skills as they relate to the listed qualifications.

We review applications holistically. Though not required, we welcome examples of work that illustrate your passion and interest in social media marketing in the form of links within your resume or cover letter, or as an additional uploaded attachment.

Contact:

Kory Breuer
kory.breuer@wisc.edu
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Marketing Specialist(CM015)

Department(s):

A18-ARTS/ADMINISTRATION

Employment Class:

Academic Staff-Renewable

Job Number:

295730-AS

The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.

University of Wisconsin–Madison jobs

Social Media Specialist