POSITION SUMMARY:

To enhance brand awareness, new customer acquisition and customer activation and retention by overseeing the execution of OneUnited Bank’s marketing and communications strategy, including content development, active management of community engagement on all marketing channels, brand monitoring, social media advertising, customer and employee communications and monthly reporting on success metrics. Provides marketing and communications support to all areas of the Bank including Information Technology Retail, Lending and Human Resources.

RESPONSIBILITIES AND ACCOUNTABILITIES
Essential job functions include but are not limited to:

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Support the implementation and growth of a comprehensive marketing strategy to enhance brand awareness, new customer acquisition and customer activation and retention.

Maintain a consistent brand voice across all marketing channels
Manage the development and execution of branded OneUnited Bank content including blog posts, eBooks, online advertising, website design, email blasts, daily social media posts and radio and television ads.
Work in tandem with other bank business units to ensure seamless integration and cross-channel support
Manage the Bank’s image that is consistent with the Bank’s mission on a day to day basis, including support of all community and PR initiatives
Identify new opportunities in marketing for the Bank to advantageously utilize for customer acquisition and brand awareness
Work with Customer Service teams to properly manage customer service issues initiated through social channels
Oversee the implementation of a social media internship program including but not limited to: recruiting, scheduling, training, individual development, and deliverables
Monitoring the performance of the Bank’s marketing efforts with reporting on key metrics
Provides marketing and communications support to all areas of the Bank including Information Technology Retail, Lending and Human Resources

MINIMUM QUALIFICATIONS:

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The successful candidate must have a demonstrated social media marketing expertise

Minimum of 5 years of experience in a consumer-facing social media marketing role
Bachelor’s degree preferable
Experience with content development and web design
Excellent analytical, oral, and written communication skills
Experience managing a marketing and communications team and the ability to collaborate with a strong team of managers are required.
Demonstrable experience creating, managing, and reporting on social media ad campaigns including but not limited to: Facebook, Twitter, Instagram, LinkedIn, Tic Tok, YouTube and Google.
Experience with third-party social media dashboard platforms such as Salesforce Marketing Cloud, Sprout Social, and/or Hootsuite is required.

The Bank is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities, and will make reasonable accommodation when necessary.

OneUnited Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status.

Job Type: Full-time

Pay: $115,000.00 - $125,000.00 per year

Benefits:

401(k) matching
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Tuition reimbursement
Vision insurance

Schedule:

Monday to Friday

Experience:

Social media marketing: 5 years (Preferred)

Ability to Commute:

Miami, FL 33147 (Required)

Ability to Relocate:

Miami, FL 33147: Relocate before starting work (Required)

Work Location: In person

OneUnited Bank jobs

Vice President, Social Media and Marketing