The Social Media Producer is responsible for developing and implementing a plan to generate inbound traffic from external sources and communicate our brand identity on social channels. They must be highly motivated with an ability to focus and re-focus on constantly changing best practices and algorithms. The ideal candidate will have a strong understanding of social media platforms and trends, video production and graphic design.
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Create and execute social media content strategy
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Manage all social media accounts with understanding of each unique audience
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Create engaging video content for various social media platforms
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Monitor reader sentiment and identify ways to increase engagement
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Develop original social content for both avid and casual followers
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Identify emerging social media platforms and opportunities
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Execute on growing local newsletter strategy while tailoring tone to local needs
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Maintain an appropriate level of knowledge of social media tools and software
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Participate in team meetings and provide input on new media initiatives
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Maintain professionalism when communicating with internal and external contacts
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Meet deadlines and work independently or as part of a team
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Observe SEO trends locally, regionally and nationally
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Be detail-oriented and have strong organizational skills
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Adjust work schedule to meet departmental demands
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Perform other duties as assigned
Requirements & Skills:
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Journalism, digital media, video production, social media/web management, or communications degree
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Minimum two years' experience as a social media producer
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Strong understanding of social media platforms and trends
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Excellent computer skills, including Adobe Photoshop, Canva, Adobe Express and other tools
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Ability to moderate tone voice to fit platform and brand needs
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Strong multi-tasking abilities
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Understanding of effective writing styles for internal and external audiences
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Ability to work nights, weekends, and holidays as needed
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Positive attitude, detail and audience oriented, good multi-tasking and organizational skills
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Knowledge of audience behavior trends and technical ability to affect them
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Regularly meets measurements of success
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Ability to monitor and analyze metrics to change strategy as needed
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Knowledge of AP style
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