Location: FL-Jacksonville
Job Title: Promotions & Activation Coordinator - Jacksonville Radio
Position Overview
The Promotions & Activation Coordinator reports directly to the Promotions and Activations Manager and closely partners with sales and content teams to assist with the implementation of client promotions, station marketing campaigns and events that drive revenue and/or listenership. Responsible for assisting with hiring and managing the performance of part-time promotions staff (Brand Ambassadors).
Essential Duties and Responsibilities
- Coordinate all station events including scheduling Brand Ambassadors, booking on-air talent, securing giveaway merchandise, setting up signage/tents, conducting site scouting/visits with engineers, deploying vans, acquiring on-air messaging and content, handling any necessary equipment and providing post-event recaps as needed
- Manage promotional marketing expenses (eg. tents, giveaways) and provide accurate forecasting of staff hours for budget and payroll purposes; provide weekly updates to the Manager
- Attend events and live broadcasts as needed during the week and weekends to supervise and assist the Brand Ambassadors
- Effectively develop and manage new on-site or digital events and promotions concepts for the stations and advertisers using resources like creative briefs, Microsoft Excel and other budget management tools
- Demonstrate the ability to quickly analyze listener data and provide key takeaways back to leadership to influence future marketing and promotions tactics
- Assist in building proposals, recaps and other necessary collateral for purposes of aiding sales team in monetization of station events and programs
- Coordinate all on-air promotions for programming and sales: concert tickets, morning show giveaways, etc. with industry management tool, vCreative®
Minimum Qualifications
- Minimum of 4 years’ successful experience in promotions, marketing or event planning
- Highly adaptable and professional
- Ability to participate in high-level client and corporate meetings as well as relate to the audiences of our distinct radio brands
- Strong interpersonal skills to effectively build internal and external relationships
- Strong organizational, planning, problem solving and decision-making skills
- Able to multi-task in a high-speed environment
- High work standards and degree of attention to detail
- High integrity and customer focused
- Ability to work nights, weekends and holidays throughout the year
- Strong computer, digital and social media expertise
- Advanced skills in Microsoft Office, Tableau, Photoshop, PromoSuite® and social media platforms
- Valid driver's license and clean driving record
About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com
Req #: 1235 #LI-Onsite