For over 25 years, TWN Communications has partnered with electric co-ops to provide high-speed internet and phone service to areas with limited options. We are looking for an outgoing, creative personality with a proven record in creating digital marketing campaigns and promoting brands through social media and other digital outlets. Strong writing skills and attention to detail are a must!

This position will be responsible for representing our company by building a social media presence for our brands and increasing our online presence through other digital outlets. Having a strong knowledge of social media algorithms, content that both increases traffic, as well as drives engagement, and the ability to create high-quality, original written and visual content is a must. You will also engage influencers and manage our community by responding to comments.

Professional social media and digital marketing experience will be essential if you want to succeed in this role. Experience developing and measuring paid search, social media advertising and knowledge of incorporating SEO initiatives would make you an ideal candidate for the team.

Social Media & Digital Graphics Specialist Responsibilities:

· Create high-quality original written and visual content to reach and engage our audience and influencers throughout our service areas.

· Build a social media presence through a variety of outlets.

· Manage social media platforms and analyze metrics.

· Execute company paid social media advertising campaigns.

· Monitor company brand and build brand awareness on social media and online review sites.

· Monitor social media trends and enhance strategy through competitive analysis.

· Conduct social media audits to ensure best practices are being used.

· Assist with creating marketing materials for digital outlets.

· Ability to capture a moment, whether with a fancy lens or a mobile device

· Design and set up email templates.

· Develop and adhere to best practices and guidelines for content creation.

· Research and learn about each of the communities we serve and the best ways to reach them.

· Work with the marketing team to generate compelling ad copy, messaging and website content, ensuring all content is optimized for SEO.

· Work with co-workers and partners to develop engaging and informative content.

· Publish blogs and manage website updates using WordPress.

· Work collaboratively to recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

· Work collaboratively to execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in social media organic and paid posts.

Social Media & Digital Graphics Specialist Responsibilities:

· Create high-quality original written and visual content to reach and engage our audience and influencers throughout our service areas.

· Build a social media presence through a variety of outlets.

· Manage social media platforms and analyze metrics.

· Execute company paid social media advertising campaigns.

· Monitor company brand and build brand awareness on social media and online review sites.

· Monitor social media trends and enhance strategy through competitive analysis.

· Conduct social media audits to ensure best practices are being used.

· Assist with creating marketing materials for digital outlets.

· Ability to capture a moment, whether with a fancy lens or a mobile device

· Design and set up email templates.

· Develop and adhere to best practices and guidelines for content creation.

· Research and learn about each of the communities we serve and the best ways to reach them.

· Work with the marketing team to generate compelling ad copy, messaging and website content, ensuring all content is optimized for SEO.

· Work with co-workers and partners to develop engaging and informative content.

· Publish blogs and manage website updates using WordPress.

· Work collaboratively to recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

· Work collaboratively to execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in social media organic and paid posts.

Requirements:

· 3+ years of experience

· Bachelor’s degree (Marketing preferred)

· Strong creative and writing skills and attention to detail.

· Digital marketing and social media experience with Facebook, YouTube, LinkedIn, Pinterest and Instagram.

· Proficient creating online videos and other digital media using Adobe editing software.

· Proficient in the latest digital marketing trends, tools, platforms, and best practices

· Experience executing PPC and paid social media campaigns.

· Up to date with the latest trends in paid search, social media advertising and search engine optimization (SEO).

· Proficient in creating and editing website content in WordPress.

· Working knowledge of AdWords, Google Analytics, Google Tag Manager, and Google Search Console (preferred)

· Ability to travel to trade shows, promotional events, etc.

· Hybrid remote: Ability to commute to corporate office 1-2x per week.

· Must be able to pass a criminal background check and drug test.

Job Type: Full-time

Benefits:

401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Tuition reimbursement

Schedule:

8 hour shift
Weekends as needed

Experience:

marketing: 3 years (Required)

Ability to Commute:

Oldsmar, FL 34677 (Required)

Ability to Relocate:

Oldsmar, FL 34677: Relocate before starting work (Required)

Work Location: Hybrid remote in Oldsmar, FL 34677

TWN Communications

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