Introduction

More Lane Inc (MLI) is a fast-growing lifestyle company owes premium handbags brand “OLD TREND” and outdoor bags line of “TSD (The Same Direction) Brand” located in Irvine CA, manufacturing and distributing Women’s and Unisex bags and accessories through multi well established major department stores , as well as several main Ecomm Platforms and Marketplaces. Established in 2007, MLI brands continue to grow their customer base through many bricks and mortars stores, wholesale channels, Ecommerce, social media and Shopify marketing, we are seeking a talented and experienced Social Media Manager to join our team, to be responsible for developing and implementing social media strategies to increase our brands awareness, drive engagement and generate leads.

Job Overview

We are looking for a Social Media Manager to oversee our brands for digital presence and develop our B2C relationship and engagement, develop and execute a comprehensive social media strategy to enhance brands visibility and engagement weekly. This role demands a passion for social media, community, data, fashion and outdoor. The Social Media Manager for MLI will spearhead the brand's digital presence, diving into social trends, managing and optimizing social media channels, creating engaging content, fostering a vibrant online community, and managing Instagram and TikTok calendars. Lead day-to-day channel management, research UGC creators, and drive community engagement during events. This role is for professionals ready to shape the brand's digital narrative and thrive in a dynamic environment.

Success as the Social Media Manager requires playing a pivotal role in the MLI for Her line and requires being enthusiastic about blending social media, community, data, fashion and outdoor. It’s the driving force behind MLI Brands for their digital persona, from crafting compelling content to nurturing connections with our audience, you'll be immersed in every aspect of our online presence. Stay ahead of trends, orchestrate influencer collaborations, and be the voice of our brands during events.

RESPONSIBILITIES:

· Create compelling and engaging content that aligns with our brand voice and resonates with our target audience for your parks campaign.

Identify and leverage opportunities for influencer partnerships and collaborations to expand our reach and enhance brand credibility,
A strong passion for social media, community engagement building, data analysis, and deep appreciation for fashion.
Fully immersed in the social landscape, understand algorithm nuances, and best practices for creating engaging and on-brand content.
Track trends, manage MLI Brands for their Shopify, Instagram and TikTok social calendars, and optimize overall performance.
Lead day-to-day channel management from ideation to execution, including content calendar mapping, social brief creation, scheduling, and maintaining an organized social calendar across platforms.
Research, connect and manage UGC creators weekly, for collaborating, innovating new ideas, trends, and marketing strategies.
Provide real-time and in-person social support and community engagement during brand events, including pop-ups and influencer events. Stay informed about emerging social media platforms and explore their potential for business growth.
Manage all types of influencers and affiliates communication with the brand.
Track all incoming content from influencers, affiliates and the marketing team, using content strategically across all platforms.
Plan and schedule all social content, including weekends and holidays, to maintain a social presence and foster community.
Manage all community questions, comments, and direct messages daily across platforms, monitor and respond to comments, messages, and inquiries from followers in a timely and professional manner, collaborate with cross-functional teams to ensure consistent messaging and brand representation across all social media channels.
Collaborate with the Customer Care team, sharing key questions and inquiries from our community to provide feedback and share with upper management as needed.
Lead ongoing initiatives to gather community feedback on new product development and existing product input.
Assist with photoshoots and short videos, bring new trendy ideas to the marketing team.

KNOWLEDGE AND SKILL REQUIREMENTS

3+ years of experience in social media community management, preferably in the fashion or lifestyle industry.
Strong understanding of social media platforms analytics, algorithms, and ability to interpret data to drive actionable insights.
Stay up-to-date with industry trends and best practices in social media marketing, and implement innovative strategies to drive growth and engagement.
In-depth knowledge of various social media platforms, their features, and best practices, creative mindset with the ability to develop engaging content that aligns with brand guidelines.
Excellent written and verbal communication skills.
Creative thinker with a passion for fashion and social media.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Strong analytical skills and the ability to interpret data to make informed decisions.
Experience working with influencers and managing brand partnerships is a plus.
Proficiency in social media management tools and analytics platforms.
Graphics design skills and Shopify know-how are huge plus!

KEY COMPETENCIES REQUIRED

Proficiency in Adobe Creative Suite for content creation.
Basic graphic design and content creation skills.
Strong content creation skills for various platforms.
Knowledge of social media marketing principles.
Exceptional organizational and time management skills.
Must be comfortable on camera and filming content.
Understands Google Suite including Slides, Sheets, etc.
Experience with Grin or previous social data tracking platforms.
Eager, can-do positive attitude.
Self-starter, able to execute multiple projects and against tight deadlines.
Ability to think outside of the box and create unique social and marketing strategies.
Collaborative, open minded and able to thrive in a fast-paced startup environment.

EDUCATIONAL REQUIREMENTS

Bachelor’s degree preferred or equivalent combination of education and experience.

Work Location: This position requires on-site presence in Irvine, with the expectation of working five days a week.

Job Type: Full-time

Pay: $25.00 - $27.00 per hour

Expected hours: 40 per week

Benefits:

401(k) matching
Employee discount
Flexible schedule
Health insurance
Paid time off

Schedule:

8 hour shift

Education:

Bachelor's (Required)

Experience:

Marketing: 3 years (Required)
Social media marketing: 3 years (Required)

Ability to Commute:

Irvine, CA 92618 (Required)

Ability to Relocate:

Irvine, CA 92618: Relocate before starting work (Required)

Work Location: In person

More Lane Inc.

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