Position Type:

Administration and Professionals

Date Posted:

2024-07-03 Location:Administration or As Assigned

INTRODUCTION: CONTEXT AND MISSION

The Cleveland Metropolitan School District (CMSD) serves approximately 37,000 students in 100+ schools. Over the past several years, the Greater Cleveland community has united behind the collective goal of ensuring every child in Cleveland attends a high-quality school and every neighborhood has a multitude of great schools from which families can choose. The Cleveland Plan defines CMSD’s approach to the reinvention of public education and holds our community accountable for the success of Cleveland’s schoolchildren. The Cleveland Plan is supported by Ohio House Bill 525, which provides much-needed flexibility and autonomy for the district and its schools. Our schools have autonomy over human and financial resources in exchange for accountability for

performance. The principal has primary responsibility and accountability for establishing his or her school as a high-quality, high-expectations academic center with a focus on personalized instruction, professional support for teachers, and school-wide practices that lead to measurable results.

The Cleveland Metropolitan School District has developed standards of excellence that the district applies to all parts of the organization inclusive of schools, principals, school leadership teams, networks, and central office. Alignment between Standards of Excellence (SoE) and the district’s Theory of Action helps ensure that principals are able to focus on scholar achievement and that central office supports are timely and effective.

Our Vision for Learning in a Post-Pandemic World:

In our pursuit of a more fair, just, and good system of education, we want each of our learners, both each of our scholars and each of their educators, to be individually and collectively presented with academically / intellectually complex tasks that are worthy of their productive struggle and allow them authentic opportunities to demonstrate their work and their learning of academic content and transferable skills in a joyful and adventurous environment.

THE OPPORTUNITY:

Location: Administration or As Assigned
Reports to: Director, Media Relations and Executive Communications
FLSA Status: Exempt
Salary Band: 14
Compensation: $63,240.00 - $88,536.00

The Cleveland Metropolitan School District (CMSD) marketing and communications department (under the External Affairs Division) seeks a results-driven Visual Production Content Manager with a proven track record in creative story telling through video production, development and editing. The Visual Production Content Manager works in cooperation with the District Communications Officer and Director of Media Relations and Executive Communications to develop unique program ideas that serve CMSD’s goals and mission. The Visual Production Content Manager is responsible for overseeing the creation, production, and distribution of video content that aligns with CMSD’s strategic goals and brand identity. This role involves managing all aspects of video production from conceptualization to final editing, ensuring high-quality visual storytelling that engages and informs the District’s audiences. Additionally, this role includes managing the District’s news station and production room, ensuring smooth operations and high-quality broadcasts. The Visual Production Content Manager will work closely with internal teams, external vendors, and on-screen talent to produce compelling video content for various platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The successful candidate will:

Video Production, Writing and Editing

Plan, shoot, and edit video content for the school district, including promotional videos, educational content, event coverage, and social media clips
Ensure all video content is on-brand, visually appealing, and effectively communicates the desired message
Develop video scripts, storyboards, and production plans that align with the District’s communication goals
Collaborate with stakeholders to gather information and create content that meets the needs of various departments
Produce original video content that enhances the District’s image and supports its mission and objectives
Oversee the post-production process, including editing, sound design, and visual effects
Review and approve final cuts, ensuring they meet the District’s standards and objectives
Manage the organization and archiving of video assets for future use

Vendor and TV Station Management

Identify, hire, and manage external video production vendors and freelancers as needed
Oversee contracts, budgets, and timelines to ensure projects are completed on schedule and within budget
Ensure vendors adhere to the District’s quality standards and brand guidelines
Manage CMSD news station and production room; audit equipment, ensure newsroom is in working condition, coordinate use of newsroom

Scouting Talent and Filming Coordination

Identify and recruit on-screen talent, including students, staff, and community members for video projects
Conduct screen tests to select appropriate talent for some production that requires preparation of talent
Provide direction and feedback to talent during filming to ensure natural and effective performances
Schedule and coordinate all aspects of video shoots, including location scouting, equipment setup, and crew management
Ensure all necessary permissions and releases are obtained for filming in various locations
Troubleshoot and solve on-site issues to ensure smooth and efficient video production processes

Cross-Functional Collaboration

Work closely with the communications, marketing, and digital teams to integrate video content into broader campaigns and initiatives
Collaborate with graphic designers, writers, and other creative professionals to produce cohesive multimedia content

Performance Metrics and Reporting

Track and analyze the performance of video content across various platforms and track and report out on findings
Provide regular reports and insights to senior management on the effectiveness of video content and suggest improvements

Perform other duties as assigned that fall under the scope of communications and marketing needs supporting the department and the District

QUALIFICATIONS

Minimum of a bachelor’s degree in journalism, communications, or public relations required
A minimum of five years production experience working in a recognized video production facility with a cable system
Knowledge of transmission, broadcasting, switching, control and operation of telecommunications systems
Adept at operation of circuit boards, processors, electronic equipment and computer hardware and software, including applications and programming
Computer literacy, including newsroom computer systems, videography and non-linear editing experience essential
Skilled in using sound, lighting and video graphics to enhance quality of video production
Knowledge of business and management principles involved in strategic planning, production methods and coordination of people and resources for quality programs
Experience producing videos on demand in a deadline-oriented news/PR environment
Desire and ability to work in a high-demand, results-driven department with strict deadlines and multiple processes
Ability to meet deadlines and maintain high level of accuracy in completion of assignments
Knowledge of broadcast quality camera equipment and inventory control
A skilled broadcast technician with an acute knowledge of how to set up, operate and maintain electronic equipment used to transmit radio and television programs

WORKING CONDITIONS/PHYSICAL DEMANDS

The characteristics listed below are representative of the work environment typically encountered by an individual while performing the essential duties of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Expected moving, walking, and standing consistent with an office environment and light physical effort in sedentary to light work and may involve some manipulation of lightweight items (5-10 pounds)
May involve extended periods at a keyboard or workstation
While performing the duties of this job, the employee is regularly required to stand, walk and sit; use hands to finger, handle, or feel; and reach with hands and arms
The employee is frequently required to talk and/or hear.
Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus.
While performing the duties of this job, the employee is exposed to a normal office environment.
Local travel may be required for training/meetings.

NOTE: The above stated duties are intended to outline those functions typically performed by individuals assigned to this classification. This description of duties is not intended to be all-inclusive or to limit the discretionary authority of management to assign other tasks of similar nature or level of responsibility.

EEO STATEMENT

We believe that equity and inclusion at CMSD is an essential call to action, a catalyst to ensure value and appreciation among all our employees, so we may be fair and welcoming now and in the future. CMSD provides equal opportunities for employment, retention and advancement of all personnel by administering all terms and conditions of employment regardless of race, color, ethnicity, ancestry, national origin, sex, disability or genetic information, age, citizenship status, military status, sexual orientation or expression, socio-economic status, title, other dimensions of identity, or any other characteristic protected by law.

The District’s Policy Prohibiting Discrimination, Discriminatory Harassment, and Sexual Harassment and the District’s Title IX grievance procedures, including information on how to report or file a complaint of discrimination, how to report or file a formal complaint of sexual harassment, and how the District will respond, may be accessed on the District’s Civil Rights Notices webpage, available at

ClevelandMetroSchools.org/domain/105

The District’s Title IX Coordinator / Director of Equal Employment Opportunity may be reached at:

1111 Superior Avenue East, Suite 1800

Cleveland, Ohio 44114

(216)-838-0070

TitleIX_EEO@ClevelandMetroSchools.org

Education

To Apply

Please submit your resume and application using Workday, our online human capital management system. Please note that an offer of employment will be subject to the successful completion of an FBI/BCI background check and drug screen.

EEO Statement

1111 Superior Avenue East, Suite 1800

Cleveland, Ohio 44114

(216)-838-0070

TitleIX_EEO@ClevelandMetroSchools.org

Cleveland Metropolitan School District

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Manager, Visual Production Content