About A360 Media:

A360 Media is a dynamic and innovative media company specializing in print and digital content creation and marketing. We are committed to delivering outstanding content for our audience and even better results for our advertising clients through engaging and high-quality content. Our focus is on leveraging the latest trends and technologies in digital marketing to ensure maximum reach and impact.

Job Description:

We are on the lookout for a motivated and skilled Performance Marketing Content Writer to join our dynamic team. This role reports to the Lead Performance Marketing Writer and is ideal for someone passionate about doing research about products and services and crafting content that drives sales and supports performance marketing objectives. The successful candidate will be responsible for conducting in depth research, testing products and services, and creating compelling content that resonates with our target audience and aligns with our marketing strategies.

Key Responsibilities:

Creation:

Research assigned products or services.
Conduct competitive research to ensure stories are comprehensive
Develop and write high-quality content designed to drive lead generation and/or support performance marketing efforts.
Collaborate with the marketing team to ensure content aligns with marketing strategies and brand voice.
Create a variety of content types, including articles, write reviews, compare products, and craft “best”, “top 10” type pieces.

SEO and Market Research:

Conduct keyword research and utilize SEO best practices to optimize content for search engines.
Stay updated with industry trends and incorporate them into content strategies to enhance engagement and conversion.

Content Analysis and Reporting:

Monitor and analyze content performance providing insights and suggestions for improvement.
Use data-driven approaches to refine content strategies for better performance and engagement.

Collaboration and Feedback:

Work closely with the performance marketing team to develop ideas and strategies.
Receive and incorporate feedback to continuously improve content quality.

Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
1-2 years of experience in content writing, with a focus on digital marketing and lead generation.
Basic understanding of SEO principles and content marketing strategies.
Excellent writing, editing, and communication skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Familiarity with content management systems and digital analytics tools.

What We Offer:

A supportive and collaborative work environment.
Competitive salary and benefits.
Opportunities for career growth and skill development.

Salary Range:

$60,000 - $75,000

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Performance Marketing Content Writer